p-ISSN 2146-796X
e-ISSN 2146-7978
Yunus Söylet

Recep Öztürk
Salih Murat Akkın
Süphan Nasır

Associate Editors
Burak Önal
Harun Serpil
Yiğit Yurder
2020 Volume 10
Deomed Publishing
Journal Logo
Volume 5, Issue 2, August 2015,
Page(s): 91-102
Original Empirical Research
Received: June 15, 2015; Accepted: December 24, 2015; Published online: April 26, 2016
doi:10.2399/yod.15.011; Copyright © 2015, Deomed
A qualitative research on positioning of universities in Turkey
Kahraman Çatı1, Yusuf Bilgin2 (E-mail)
1Faculty of Business, Düzce University, Düzce, Turkey; 2Department of Tourism Management, Faculty of Economics and Administrative Sciences, Bartın University, Bartın, Turkey
The purpose of this study is to examine the prominent dimensions of positioning activities of the universities in Turkey. In addition to that, the dimensions of how the universities in Turkey position themselves will be examined in terms of the quality of education, which is an important factor in positioning of educational institutions. In this research, qualitative research design was used and the data were collected by using document review technique. The research population is composed of 193 state and private non-profit foundation universities in Turkey. The research data was obtained by analyzing the promotional videos on the web sites of the universities. The obtained data were analyzed by content analysis method. According to the findings, the prominent dimensions of positioning factors for universities were student life, location of the university and quality of education. In terms of the quality of education provided by the universities, positioning dimensions were foreign language education, professional success, job opportunities, scholarship opportunities, international activities, applied training, teaching staff and library.
Keywords: Education, positioning, Turkey, university.
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Yükseköğretim Dergisi / Journal of Higher Education (Turkey)

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