p-ISSN 2146-796X
e-ISSN 2146-7978
Yunus Söylet

Recep Öztürk
Salih Murat Akkın
Süphan Nasır

Associate Editors
Burak Önal
Harun Serpil
Yiğit Yurder
2020 Volume 10
Deomed Publishing
Journal Logo
Volume 8, Issue 3, December 2018,
Page(s): 334-345
Original Empirical Research
Received: July 20, 2017; Accepted: May 25, 2018; Published online: November 30, 2018
doi:10.2399/yod.18.030; Copyright © 2018, Deomed
How Do Universities Contact their Alumni? Practices of the Best Universities in the World University Rankings
İsa Sağbaş1, Naci Tolga Saruç2 (E-mail), Çiğdem Börke Tunalı2
1Faculty of Economics and Administrative Sciences, Afyon Kocatepe University, Afyonkarahisar, Turkey; 2Faculty of Economics, Istanbul University, Istanbul, Turkey
*This paper is the extended version of the paper titled "The Relationship Between Alumni and Universities: Best Practices from the Top Universities in the World" which was presented at the International Conference on Quality in Higher Education - ICQH 2016 and published in the proceedings book of this conference.
In recent years, the quality of the services provided by higher education institutions has been intensively debated both by researchers and policy makers. Undoubtedly, a strong and lifelong relationship between alumni and their alma mater is one of the main indicators of the quality of higher education institutions. This study investigates the tools and methods used by the best universities in the world in order to create and develop a lifelong relationship with their alumni. The survey used in the study asked about the channels used to contact with alumni, the services provided to alumni by the universities and the ways used by the alumni to contribute to their universities. This survey was sent to the best two hundred universities in the world according to the Times Higher Education World University Rankings 2016-2017 in order to find out best practices. The main contribution of the present study is to explain the fundamental elements of best practices with regard to the relations between alumni and universities and to present policy proposals which can be implemented in order to improve these relations.
Keywords: Alumni, quality, university-alumni relationship
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Yükseköğretim Dergisi / Journal of Higher Education (Turkey)

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