Turkish
p-ISSN 2146-796X
e-ISSN 2146-7978
Editor-in-Chief
Yunus Söylet

Editors
Recep Öztürk
Salih Murat Akkın
Süphan Nasır

Associate Editors
Burak Önal
Harun Serpil
Yiğit Yurder
2019 Volume 9
 
 
Deomed Publishing
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Volume 9, Issue 3, December 2019,
Page(s): 303-314
Original Empirical Research
Received: July 11, 2018; Accepted: February 8, 2019; Published online: October 2, 2019
doi:10.2399/yod.19.005; Copyright © 2019, Deomed
Social Media Aspect of Corporate Profiles of Universities: The Divide Between Public and Private Universities
Ayşe Aslı Sezgin1 ORCIDID (E-mail), Zaliha İnci Karabacak2 ORCIDID, Kamile Elmasoğlu3 ORCIDID, Emir Türkoğlu3 ORCIDID
1Department of Public Administration and Political Sciences, Faculty of Economics and Administrative Sciences, Osmaniye Korkut Ata University, Osmaniye, Turkey
2Department of Visual Communication Design, Faculty of Architecture and Design, TOBB University of Economics & Technology, Ankara, Turkey
3Department of Public Relations and Advertising, Faculy of Communication, Ankara Hacı Bayram Veli University, Ankara, Turkey
Abstract
The changes in the field of communication that have been taking place all over the world since 1990 have resulted in a polyphonic communication structure in Turkey. From the 2000s on, in particular, the Web 2.0 interactive media allowing individual users to create their own content have also had a deep impact on communication at the organizational level. From a comparative perspective, this study aims to analyze the use of social media by organizations in Turkey in terms of the concepts of corporate identity and corporate communication. For this purpose, the corporate social network profiles of the Turkish universities established after 2007 were analyzed through content analysis. In this study, which can be considered as a summary of our project supported by the Scientific and Technological Research Council of Turkey (TÜBİTAK), the universities in Turkey were analyzed by focusing on social media networks. The data, obtained from the social media network named Facebook, which is used by 43 state universities and 36 foundation universities in Turkey, were analyzed by applying 8 different criterion categories that had been revealed by our surveying method conducted within the scope of the study. Appearance, frequency of re-occurrence, and intensity were used for this analysis. This study is significant as it presents a new approach concerning the subject, and it provides a model related to the organizational/institutional use of social media networks.
Keywords: Corporate, communication corporate identity, higher education, social media
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Yükseköğretim Dergisi / Journal of Higher Education (Turkey)

Yükseköğretim Strateji ve Araştırma Derneği (YÖSAD) yayın organıdır. Deomed Yayıncılık tarafından yayımlanmaktadır. / Official Publication of the Higher Education Strategy and Research Association (YÖSAD). Published by Deomed Publishing. Copyright © 2019, Deomed.
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Yükseköğretim Dergisi çevrimiçi (online) sürümünde yayımlanan akademik içeriğin kullanım hakları, ilgili içerikte tersi belirtilmediği sürece Deomed Yayıncılık tarafından Creative Commons Attribution-NoCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND3.0) lisansı aracılığıyla bedelsiz sunulmaktadır. / Except where otherwise noted, academic content of this online version of the journal by Deomed Publishing is licensed under the terms of Creative Commons Attribution-NoCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND3.0) License.