p-ISSN 2146-796X
e-ISSN 2146-7978
Yunus Söylet

Recep Öztürk
Salih Murat Akkın
Süphan Nasır

Associate Editors
Burak Önal
Harun Serpil
Yiğit Yurder
2020 Volume 10
Deomed Publishing
Journal Logo
Volume 10, Issue 1, April 2020,
Page(s): 51-60
Original Empirical Research
Received: September 12, 2018; Accepted: April 7, 2019; Published online: October 31, 2019
doi:10.2399/yod.19.009; Copyright © 2020, Deomed
What Do Universities' Virtual Faces Tell at a Glance? A Visual and Textual Analysis of Turkish Universities' Official Homepages
Serap Emil ORCIDID (E-mail)
Department of Educational Sciences, Faculty of Education, Middle East Technical University, Ankara, Turkey
Turkish higher education has been going through a quantitative transformation since 1990s, which has raised a debate on the quality of the HEIs. The quantitative increase is a crucial step for more access to higher education and can be seen as the prerequisite of qualitative growth, yet is is necessary to examine how the newly-established universities in particular function around their vision and mission. Institutional culture and shared values are the ways the universities display their differences; and with communication technologies, their official Internet websites have becomeone of the most effective means of showing their distinct institutional identities. This study examined the representation of all the Turkish universities in their official Internet homepages in regard to research, education, and community service. The homepages of 186 public and foundation universities were analyzed through visual content analysis. It was found that there is a high level of institutional similarity among these universities; research is represented with some specific activities while education and community service are displayed with a very limited number of activities. The visual analysis revealed eight themes and three university functions, and yielded some significant findings on Turkish universities' virtual faces.
Keywords: Institutional isomorphism, institutional websites, Turkish higher education, university representation, visual content analysis
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Yükseköğretim Dergisi / Journal of Higher Education (Turkey)

Yükseköğretim Strateji ve Araştırma Derneği (YÖSAD) yayın organıdır. Deomed Yayıncılık tarafından yayımlanmaktadır. / Official Publication of the Higher Education Strategy and Research Association (YÖSAD). Published by Deomed Publishing. Copyright © 2020, Deomed.
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Yükseköğretim Dergisi çevrimiçi (online) sürümünde yayımlanan akademik içeriğin kullanım hakları, ilgili içerikte tersi belirtilmediği sürece Deomed Yayıncılık tarafından Creative Commons Attribution-NoCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND3.0) lisansı aracılığıyla bedelsiz sunulmaktadır. / Except where otherwise noted, academic content of this online version of the journal by Deomed Publishing is licensed under the terms of Creative Commons Attribution-NoCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND3.0) License.